Academy · Digital marketing
Digital marketing
Set your business up online and attract customers with content, social media, search engine marketing and analytics.
2 months
₦15,000
Social media · Google Ads · SEO
About the course
Grow a business online
This course introduces you to the basics and dynamics of digital marketing. You will learn, hands-on, how to set up a business online and attract customers.
If you want to begin a career in digital marketing, you will practise content curation and marketing, social media marketing and management, search engine marketing, pay-per-click, display marketing and analytics.
What you need
A computer, internet and a phone
Your phone lets you manage social media accounts and test campaigns on the go.
Testimonial
Hear from one of our students
See what learning digital marketing at Jowael Tech is like, in a student's own words.
Outcomes
What this course opens up for you
At the end of your class
You should be able to
Practise digital marketing
Set up and manage social media accounts
Set up and run search engine ads
Set up and configure a Facebook Business Manager account
Understand analytics
Understand and use digital tools
Careers
Job opportunities in digital marketing
Digital marketer
Social media influencer
Social media manager
Content writer
SEO and SEM manager
Online customer acquisition officer
Modules
24 modules, from your first post to measurable results
You start with how the web and content work, move on to search, ads and business listings, then master social media and analytics.
01 · Foundations and content · 9 modules
Create content that works
Digital marketing basics
The internet and the web
Browsers and search engines
Content conception
Content types and creation
Tools
Grammar, tense and writing skills
Image, graphics and video creation
Designs with Canva
02 · Search and listings · 5 modules
Get found online
Intro to Google Ads
Google Ads account set-up
Keyword research
Google My Business
Other business listings
03 · Social media and analytics · 10 modules
Grow and measure
Facebook business account management
Instagram business set-up and management
Twitter marketing
Facebook analytics
Google Analytics
Keep building
Courses that go well with this one
Sharpen one skill at a time with our short, focused marketing courses.
Fee on request
Social media management
Plan, publish and manage content across social media platforms.
Enrol →Fee on request
Search engine optimisation (SEO)
Help websites rank higher and get found on search engines.
Enrol →2 days · ₦5,000
Facebook for business
Use Facebook to reach customers and grow your business.
Enrol →Start building
Ready to grow a business online?
Fees are under review. Contact us for current pricing, or register now and we will confirm your fee and start date.