Academy · Digital marketing
Copywriting
Write compelling sales copy that builds brand awareness, drives sales and gets your audience to take action.
2 weeks
₦15,000
AIDA · Sales copy
About the course
Words that make people act
This course introduces you to the basics and dynamics of writing compelling sales copy that brings brand awareness, sales and other conversions. Content is king in digital marketing, so for any business to succeed online, its sales copy must move its audience to take action.
You will learn the art of writing compelling sales copy using the AIDA writing model: Attention, Interest, Desire, Action.
What you need
A computer, internet and a phone
Everything you need to research, draft and publish copy that sells.
Testimonial
Hear from one of our students
See what learning at Jowael Tech is like, in a student's own words.
Outcomes
What this course opens up for you
At the end of your class
You should be able to
Write compelling sales copy
Write different types of sales copy
Write better content
Develop articles for blogs and other platforms
Understand copywriting
Careers
Job opportunities in copywriting
Content copywriter
Marketing copywriter
Brand copywriter
SEO copywriter
Technical copywriter
Online customer acquisition officer
Modules
5 modules on the art of persuasive writing
You learn how content marketing and copywriters work, master proven writing strategies for every kind of sales copy, then research and check your work.
01 · Foundations · 2 modules
How copy works
Content marketing
How copywriters write
02 · Writing craft · 2 modules
Write copy that sells
Writing strategies
How to write different sales copy
03 · Research · 1 module
Research and originality
Content research and plagiarism
Keep building
Courses that go well with this one
Round out your writing skills, or put your copy to work in a full digital marketing career.
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Content development and marketing
Write articles, blog posts and social media content for the web.
View course →2 months · ₦15,000
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Grow a business online with social media, search ads and analytics.
View course →Start building
Ready to write copy that sells?
Fees are under review. Contact us for current pricing, or register now and we will confirm your fee and start date.